Real Estate Listings
We bring our luxury shop background to every listing. In fact, we mirror the larger luxury shops enlisting the same photographers, videographers, advertising, marketing tools and strategies. We use 3D virtual reality tours, which are expensive to produce but are incredibly effective. In fact, we spend very freely on all our listings. We also use transaction coordinators who work primarily on luxury listings. However, in contrast to the luxury shops, we charge less. The concept – We give our clients the “luxury treatment” and results, without the luxury commission. This approach produces more net dollars and a premium experience for our clients.
Real Estate Buyers
Since the seller typically pays the buyer’s agent, how can we produce savings for our buyers? When our buyers wish to use our mortgage company, Thoroughbred Financial, we discount the mortgage services producing a significant savings on their financing costs. This not only produces a cost efficiency, but also one of time. Under this scenario the client has one point person for both real estate and mortgage. Our clients love this and have referred to it as smart, economical and very efficient for all!